How to Scale Website Traffic With Snapchat CBD Ads?
One thing that a lot of CBD brands face is the inability to advertise on different social media channels. The like of Facebook, Twitter, Google, Instagram, Bing and so on have stringent policies against CBD products and similar items. Once upon a time, Snapchat CBD ads were banned, but things seem to be changing. From what we can see, it seems like once stringent Snapchat CBD ads policy has become quite lax.
When it comes to the CBD industry, it is no surprise that it is one market that is growing rapidly. It is a gold mine that will catapult a lot of brands to wealth. It would have grown faster, assuming major social media channels allowed them to advertise easily like other brands.
We will show you how Snapchat CBD ads work, especially through influencer marketing.
Snapchat CBD Influencers:
If you use the right CBD influencers, especially those that have their followers eating off their hands, you can have a large number of clients added to your clientele base.
When you are choosing the influencer to partner with, you have to be careful. You need to ask yourself some questions. There are some things that you have to find out about an influencer before you use him or her.
You shouldn't rush off to patronize anyone that merely has a large following. You have to do your homework. There are some influencers that will agree to your deal and promise that they will run Snapchat CBD Ads. Once you have paid them or given them the incentives that you promised in exchange for the promotion, they may not keep to their side of the deal. You need to find out how genuine they are.
Find Out If Their Following Is Real:
Do you know that not everyone that has a large following on social media channel got it in a genuine manner? Yes, you read that right. Some of them bought likes and followers. This means that if you use them as influencers for your brand, you won't get what you want. Since the followers are merely bots, you won't get the prospects that you crave for. You end up advertising to bots. To find out if their followers are real or not, you should check who and who interact with their posts. Do they seem genuine? Do not look at how many likes they have because likes can be bought. Comments can also be bought, but you can tell that they are fake by the content of the comments.
Size And Niche Of Their Followers:
You need an influencer that has a large following, but your interest should not be fixated on only on a large number of following. Like always, find out if the followers are real or bought. This saves you the stress of spending on an influencer that isn't really an influencer.
Do you know that in some cases, going for those influencers that have a niche audience not holding that they are smaller may be better for you? It could be better than going for an influencer that has more followers and little engagement. You have to check the niche that the influencer caters to.
It is easy to tell this by looking at their posts and how their followers engage them. If you have a CBD influencer with a large following, and their audiences do not interact with the influencer, this may not be the right influencer for your brand.
Let's say that you come across a CBD influencer that has a large following but doesn't cater to your niche, using such an influencer will be a waste of time.
It is no news that a lot of CBD brands cater to young people, meaning that you need an influencer that caters to young people. You want an influencer that young people follow and engage with. You want an influencer that young people eat out of their hands. If you find someone that ticks this box, it becomes easier for your brand to have an increased ROI, something that you crave for.
Remember Snapchat CBD Ads are allowed as long as done with compliance in mind.