How to Successfully Advertise CBD Oil on Instagram?
Can You Advertise CBD On Instagram?
For a while, a lot of social media organizations didn't want CBD products to be advertised on their platforms. The likes of Facebook and Instagram led the fight against CBD products on their platforms. It seems things have started to change, as Facebook has noted that it would reduce its severe policies about advertising CBD on Instagram and Facebook. This means that you can now run Instagram CBD ads if you wish.
When this news got to the ears of thousands of CBD dispensaries, both online and offline, they were ecstatic. This doesn't mean that there aren't some strict guidelines that one has to follow before they can do Instagram CBD ads.
How to Market on Instagram?
Instagram allows you to run CBD Instagram ads that advertise non-ingestible CBD that will get visitors to your landing pages directly. They do not allow the ads on incredible CBD infused products.
If you want to advertise CBD edibles on Instagram, there is a great chance that you will be turned down.
CBD edibles and oil marketers love the opportunity to meet millions of clients online, but they have limited choices, which they have to utilize effectively.
To run successful CBD ads on Instagram, all you need is a minor legal loophole and a bit of creativity, and you can get across to your potential clients without being banned.
Can we say that it is a win-win situation for CBD ecommerce?
We will analyze and show you how you can run Instagram CBD ads effortlessly.
Instagram CBD Policy
The policy on Instagram doesn't fancy the idea of running sponsored CBD Instagram ads. Nevertheless, you won't be stopped from posting normal posts where you talk about your products. It is important to note that you may not be stopped, but you can be shadowbanned when you write the wrong thing.
What you should do is create some posts that were well worded and can effortlessly get to your clients without being shadowbanned.
One great way to do this is to publish a news article from a neutral publisher where the numerous benefits of CBD are written about. You can then tell your clients to search for the “best CBD cartridges ” so that they can come across an awesome supplier such as 'Your company'. This may reduce the fact that you are promoting, but your followers will notice that the information that you shared is related to your company.
Find CBD Influencers
Another great way of advertising CBD on Instagram is to make use of influencers on Instagram. Smart businesses, be it CBD or not, have understood the benefits that come with Instagram influencing. People tend to trust influencers when they advertise your product more than sponsored ads. They look up to the influencer and they feel that he or she can steer them in the right direction. They feel that whatever product they are advertising must be awesome.
What you should do is go to a well-respected Instagram brand and negotiate. They share your products for an amount of money or incentive.
Their endorsing your products will go. along the way to their follows, who will see the need to patronize you. If you go for the right influencers, there is a great chance that your sales will skyrocket.
When it comes to influencer marketing for CBD products, it may not be so easy like other products. Not every influencer with the numerous followers that you crave may want to be associated with your brand. A lot of them have been poisoned with the myth about CBD products and they believe them effortlessly.
If you want influencers that will be on board with your products and running CBD Instagram ads, you should consider running some research on sites such as Outbrain and Taboola both being CBD friendly advertising platforms. This saves you from having to deal with judgmental influencers.
Now, you won't be breaking any policy on Instagram if you posted mere and detailed content concerning CBD products. Trying out content syndication won't be a bad idea. You are allowed to upload snippets from your own blog, and if it is from a third-party source, then it is better. This makes your content seem more credible.
It won't be easy to post blogs to Instagram since you are permitted to have only a link in one's bio. You could get over this by uploading a CBD-related picture, then copying and pasting a snippet of a blog post in your photo description. You could then add the link to that blog post in the bio, and ask your followers to use the link to know more about what you wrote.
Influencers on Instagram
It won't be a bad idea if you create a sturdy relationship with your followers on this platform. If you do that, it is easy to have your brand in mind whenever they decide to procure CBD infused products, even when you haven't advertised your products plainly on your page.
Though there are a lot of CBD brands, there is still space slots for a lot more. What you should do is create an awesome brand that finds them to interact with their followers. What you should do is upload local content, have content from some businesses uploaded too, and have your reputation in the online world heightened when CBD is concerned. You want to be a force to be reckoned with.
You can run live videos, ask questions, carry out polls and have your followers see you as a legitimate CBD subject matter expert.
CBD Ads on Instagram
You may not be allowed to run ads on your products, but your clients can share. Ask your followers to make use of your branded hashtag when sharing content about your brand or of them using your product. If they upload content of them walking past your shop, you can ask them to use your branded hashtag and so on.
If they do not upload lewd posts, they won't be deleted. You could give them an incentive for using your branded hashtags.